Procter Gamble Vs. Gillette Essay - 1672 Words

Proctor Gamble 1. What is Proctor Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to PG’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for PG? Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin, less capital-intensive health and beauty care sectors and also gearing towards developing markets and lower-income consumers. Most of the company’s products are closely related in the sense that they are household products such as Always,†¦show more content†¦Ã¢â‚¬ ¢ Crest is a brand of toothpaste. †¢ Dawn is a brand of dishwashing detergent. †¢ Downy/Lenor is a brand of fabric softener. †¢ Duracell is a brand of batteries and flashlights. †¢ Folgers is a brand of coffee. †¢ Gain is a brand of laundry detergent and fabric softeners. †¢ Gillette is a safety razor manufacturer. †¢ Head Shoulders is a brand of shampoo. †¢ Iams is a brand of dog and cat foods. †¢ Olay is a brand of skin lotion. †¢ Oral-B is a brand of toothbrush. †¢ Pampers is a brand of disposable diapers. †¢ Pantene is a brand of hair care. †¢ Pringles is a brand of potato crisps in many flavors. †¢ Tide is a brand of laundry detergent. Gillett’s product line was closely related to PG in a sense that their businesses tend to cater to household personal products with the exception of a few. Because of their similarities, Proctor Gamble and Gillette are a good strategic fit. Between the two entities they have the ability to combine operations, technology, resources, distribution channels and research costs in efforts to drastically cut spending. With lower costs, and the merger complete, the collaboration of Proctor Gamble and Gillette should achieve a 1+1=3 effect. 2. What is your evaluation of Proctor Gamble’s business lineup? How attractive are the industries it competes in? What is the competitive strength of each of its business segments? Does Gillette seem to compete in attractive consumer segments?Show MoreRelatedProcter Gamble vs. Gillette1857 Words   |  8 PagesProctor Gamble 1. What is Proctor Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to PG’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for PG? Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher marginRead MoreTechnology And Innovation Management : Proctor And Gamble Company1385 Words   |  6 Pageschanged their focus on new products and business. Other than staying on Fabric Care Home Care segment these days the Procter Gamble Company (PG) additionally focused on Beauty segment, grooming segment, Health Care segment, Snacks Pet Care segment, and Baby Care Family Home Care segments. For example Procter Gamble Company deals with brands such as Braun, Crest, Fusion, Gillette, Head Shoulders, Olay, Oral-B, Pantene, Pampers, and Tide. Proctor and Gamble’s competitors As per hoovers articleRead MoreProcter and Gamble Market Analysis Essay7261 Words   |  30 Pagesprocter and gamble market analysis Executive Summary 3 Swot Analysis 4 Cash Assessment 5 Profitability Assessment 8 eARNING PER SHARE 9 MARKET ANALYSIS 10 INDUSTRY ANALYSIS 10 Target marke 10 customer profile 11 major competitors and participants 12 market segmentation 12 PROJECTED MARKET GROWTH AND MARKET SHARE OBJECTIVES 13 PRODUCT AND SERVICE OFFERING 13 PRODUCT AND SERVICE UNIQUENESS 14 PRODUCT AND SERVICE DESCRIPTIONS 14 COMPETITIVE COMPARISON 15 research and developmentRead MoreThe Rise of Battery-Powered Toothbrushes Essay4501 Words   |  19 Pagespower dental accessories in U.S. food, drug and mass outlets grew by 21.8% (Neff, 2002). There are many competitors in this industry including Colgate-Palmolive and Procter Gamble. In May 2000, Colgate-Palmolive introduced the Colgate Actibrush with a retail price of $19.99 (Young, 2002). Procter Gamble was quick to follow suit and introduced the Crest SpinBrush in mid 2001 and priced it at $5.99 (Young, 2002). With 50% of the market share, the Crest SpinBrush dominatesRead MoreProcter Gamble : Business1681 Words   |  7 PagesCompany Selected : Procter Gamble Business Unit : Manufacturing Introduction: Procter Gamble , Also known as PG is an American multinational consumer goods company. The headquarters of PG is in Ohio, USA. It was founded by William Procter James Gamble, both of them are from United Kingdom. PG has 23 brands with annual revenue of $1 to $10 billion sales, 14 brands with sales of $500 million. Almost all brands hold number one or two positions in their category. All the brands have significantRead MorePG Swot Analysis10435 Words   |  42 Pagesbody washes; health and beauty aids, including cosmetics, fragrances and over the counter medications; and diapers and feminine hygiene products. Other items range from cat litter to automotive additives. The top worldwide producers include Procter and Gamble, Kimberly Clark, Unilever, Colgate-Palmolive, Church and Dwight, Clorox, and Ecolab. Industry Trends and How It Operates Given the low growth rates of population and household formations in the developed nations, it has become moreRead MoreDomestic Marketing vs International Marketing2276 Words   |  10 PagesDomestic marketing vs International marketing Domestic marketing and International marketing are same when it comes to the fundamental principle of marketing. Marketing is an integral part of any business that refers to plans and policies adopted by any individual or organization to reach out to its potential customers. A web definition defines marketing as a process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges thatRead MoreThe Transformation of Procter Gamble Into a Sustainable Serial Innovator3690 Words   |  15 PagesThe Transformation of Procter Gamble into a Sustainable Serial Innovator A New CEO It is June 6, 2010. A few minutes before a business meeting in California A.G. Lafley, Procter Gamble ´s President – Global Beauty Care and North America receives a phone call from John Pepper, Chairman of PG. John Pepper gets right to the point: â€Å"Are you prepared to accept the CEO job at PG?† Durk Jager who has been PG ´s CEO resigned the day before after 30 years of service for PG. Without too many questionsRead MorePG Marketing Mix7333 Words   |  30 PagesHistory: The  Procter amp; Gamble Company, also known as  Pamp;G,  is an American  multinational  consumer goods  company headquartered in  downtown Cincinnati, Ohio, USA. Its products include pet foods,  cleaning agents  and  personal care products. In 2012, Pamp;G recorded $83.68 billion dollars in sales William Procter, a candle maker, and  James Gamble, a soap maker, emigrated from England and Ireland respectively. They settled in Cincinnati initially and met when they married sisters, Olivia and ElizabethRead MoreFinancial Ratio Analysis11306 Words   |  46 PagesFINANCIAL RATIO ANALYSIS PROCTER amp; GAMBLE | PFIZER INC JANIE PRINCE FINANCE 405 | FALL 2012 ------------------------------------------------- Company Backgrounds Procter amp; Gamble William Procter and James Gamble, immigrants from England and Ireland respectively, met when they married into the Norris family. Their father-in-law suggested they build their own company since both men had useful trades- Procter was a candle maker, Gamble a soap maker. The two officially